On Tuesday 17 September 2019, a Canadian delegation accompanied His Worship Mayor Jim Watson from Ottawa, visited The Hague Security Delta (HSD). The visit was in the context of promoting and continuing the collaboration between both countries which gives businesses the facility to participate in a Soft landing program. A continuation agreement was signed by Mayor Watson, NCCC member Chris van Voorden (InnovationQuarter) and Joris den Bruinen (HSD) to strengthen this collaboration for the future. The visit was organised in close cooperation with InnovationQuarter, Invest Ottawa and the Embassy of Canada.
The programme included several introductions from the organising partners, a presentation by former soft landing participant Magnet Forensics and an open discussion on further collaboration between Ottawa and the greater Rotterdam-The Hague area. Inspired by Mayor Watson’s visit, the partners are motivated to support more businesses to explore market opportunities across the ocean and participate in one of the soft landing programs.
Soft Landing Programme
The Canada-Netherlands Cyber and Security Technologies Soft Landing Platform was set up in 2013 by Invest Ottawa, the Dutch Embassy in Ottawa, the Canadian Embassy to the Netherlands, InnovationQuarter and HSD. This soft landing program supports businesses from Ottawa to set up an office here in the Netherlands and Dutch business to set up office in Ottawa. HSD SME partners interested in exploring the North American market get a unique market introduction for a trial period. Based in Ottawa, Canada’s national hub for the cyber, defence and security sectors, the location offers easy access to the entire North American market. Canadian SMEs get the opportunity to land in the greater Rotterdam-The Hague area.
By participating in the program, each firm will be provided with access to key resources and support by Invest Ottawa and HSD to build a strong regional network in the market and make strategic connections. Whilst providing a low risk entry trial to Canadian and Dutch companies entering a new international market, ultimately the program is conceived to help firms possibly set up a permanent presence in the market.
Interested in doing business in The Netherlands or Canada?
There are plenty of opportunities to explore the Dutch and Canadian markets. A soft landing programme offers a unique introduction to HSD’s partner-ecosystems for a trial period. For companies and entrepreneurs thinking of entering a new international market, access to the resources they need and the ability to assess the market 'on the ground' is an invaluable opportunity.
If you are interested and want to learn more about the soft landing platform in Canada, please do not hesitate to contact us.
If you are a Canadian company interested in exploring possibilities in the Netherlands, then contact Martijn van Hoogenhuijze, Senior Account Manager Safety & Security, InnovationQuarter
Tel: +31 6 533 04 281