NCCC member Christie Digital Systems
was pleased to sponsor the Lavazza Drive-In Film Festival
co-hosted by the ICFF, presented by IC Savings and CHIN Radio/TV, which took place July 20-31 at Toronto’s Ontario Place.
The arts and entertainment industries have been among the hardest hit throughout this pandemic, with many major events and large public gatherings forced to be cancelled this year. The event offered Canadians an opportunity to reintegrate into the social society we once enjoyed, while remaining physically distanced. The international film series ran from July 20th through July 31st, and featured a thoughtfully curated selection of works from some of the countries most affected by the global health crisis. It revamped the classic movie-going experience and transformed it into a contemporary film festival.
A different nation was represented each night at Ontario Place, including France, Spain, China, Russia, the US, the UK, Brazil, India and Canada, with a special “Focus on Italy” series, presented in collaboration with the Istituto Italiano di Cultura a Toronto. A portion of ticket sales went to the Canadian Red Cross to assist with COVID-19 relief efforts.
Launched in 2012, the ICFF (Italian Contemporary Film Festival) is the largest Italian film festival outside of Italy, celebrating the arts and culture of Italy, with nearly 50,000 attendees annually. Due to COVID-19, the ICFF decided to present the Drive-In Film Festival, an all new international initiative to bring people together, with the annual festival postponed until November 2020.
“The desire to bring people together through the celebration of arts and culture is in our DNA, especially at a time when the world needs it most. For us there is no better way to do this than through cinema, and the best way to watch a movie is with a top-quality Christie projector. We are so pleased to continue our longstanding partnership with Christie, who has been a huge supporter of the ICFF for many years, and we look forward to a successful Drive-In Film Festival!” said ICFF Co-Founder and Artistic Director, Cristiano de Florentiis.
Films were shown using two Christie D4K40-RGB pure laser projectors, showcasing films in rich, vibrant colors and offering guests a premium movie-going experience on a massive 60-foot by 30-foot custom built outdoor screen.
“It’s Christie’s mission to create the best shared experiences, and we’re thrilled to be able to support the Drive-In Festival and ICFF, and bring people together again, safely,” said Carmen Robert, senior manager, Global Public Relations, Christie. “We pride ourselves on giving guests the best movie-going experience possible with our projection technology, and we are excited to once again light up a big screen for audiences to enjoy.”
Christie partners with film festivals around the world, including the Toronto International Film Festival, an official partner of ICFF, to bring festival goers the best possible cinematic experience.
After the tremendous success in Toronto, the public wanted the experience to be replicated in various cities across the GTA, including Vaughan and Markham.